E-Commerce Merchandising:A Simple Guide About E-Commerce Merchandising Tips and TricksAima Irfan
Technology is evolving at a faster pace than ever. With the increase in technological advancements, more and more consumers are now shopping online for their own convenience. Especially in this time, when COVID-19 has created so many obstacles in day to day activities, online shopping is what seems more feasible and suitable. Modern e-commerce is different than traditional e-commerce merchandising. E-commerce merchandising is defined as an “art and science of displaying products or offers on a website with the aim of increasing sales”.
When talking about e-commerce merchandising, the only goal is not to bring visitors to your website but also pave their way towards the purchase of their favorite product. E-commerce merchandising is more about providing users with an enhanced experience and help the visitors connect with your brand.
E-commerce merchandising is a complex process when it comes to executing the idea. This is because at the same time you have multiple visitors on your website, who have multiple thoughts in their mind regarding buying a product. Hence, it is important to figure out what your buyer wants to buy right away. Giving coupons and attractive discounts will not help unless you employ strategies that ultimately encourages the buyer to buy.
Visual E-Commerce Merchandising
While it is true that e-commerce is all about displaying products on your website in a strategic manner, online visual merchandising is about making use of visual elements in order to improve the overall experience of the visitors on your website.
Visual merchandising ranges from professional photos of the products to the right placement of blogger reviews, and customer photos in order to build the trust of customers.
At present, top e-commerce companies are utilizing strategies that will help them unlock more sales. The new techniques related to e-commerce merchandising fall into three different areas;
- Understanding the varying needs of the customers with the help of different merchandising strategies.
- Positioning the right strategy during the customer’s online shopping journey
- Making products accessible which the customers are most likely to buy
There are few lessons and tips which need to be kept in mind in order to execute proper e-commerce merchandising techniques while enhancing the customer’s overall experience of visiting your website.
Professional Product Photos
This is one of the most important elements of e-commerce merchandising. Professional product photos are the essence of your online retail store and add significant amount of appeal. It is said to be the topmost sales tool in e-commerce. Even I am attracted by the product photos while browsing on different websites while shopping.
Photos, if taken professionally and properly, explicitly reflect the details and features of the products while answering the queries of the customers. All the stores need to make sure that they have added professional product photos on their website with full details and description of the product.
Pro Tip: To further gain the trust of the customers, it is important to add customer photos to your website as well along with their reviews.
Add Authentic Customer Reviews
One thing that differentiates e-commerce stores from one another is authentic reviews. There are many websites that add paid reviews to their website in order to deceive visitors by attracting them initially. The best way to gain the trust of the customers is to share and post real-time experiences of the customers with your products.
User-generated content, for example, customer products, reviews, and pictures should be displayed on the website because it is the most genuine way to share real-time customer experiences with prospective buyers.
For different customers offer personalized products
Offering personalized and featured products to the customers contributes significantly towards improving their online experience. Based on the recent views of the customers, your website should suggest more variety. Moreover, on the basis of the customer’s shopping history or search history, the website should offer them personalized products. This will make their journey of shopping easier and hassle-free.
For example, online retail store like Amazon shows customers products based on their recent view history in order to enhance the user experience.
Offer Free Shipping
Offer free shipping to your customers and add this to your homepage prominently. Free shipping contributes a lot to the buyer’s purchase decision-making process. Offer free shipping, and free returns to customers in order to attract them towards shopping through your website.
Personally, I will be more inclined towards the website which will be offering free shipping and returns. Like this, I will only have to pay the product price and taxes. Trust me, free shipping helps you save a lot on your total price of the order.
Increased Mobile Responsiveness
The majority of the customers are shopping from their tablets or phones; hence it is important for the websites to improve their mobile responsiveness. The page should load faster, within seconds in order to retain the customer and keep them hooked. This is also important for SEO. All the products on your website should be adequately and effectively displayed on the mobile website version with all the details, descriptions, and reviews. Develop strategies specifically in order to enhance the mobile-based experience of the customers.
Other than this, it is also important to make your website look aesthetically appealing. Make sure you get your website developed from a professional designer to avoid any mishaps. Website design is one of the critical components that influence customer behavior, hence it should not be taken lightly.
E-commerce merchandising should also involve strategies that will help your brand grow loyal customers while encouraging the returning buyers to shop again. Promote individual products to convert browsers into customers instead of showing them product categories. Promoting individual and specific products encourages the customer to buy and trigger their purchase decision in a positive way.
E-commerce merchandising, Hence, is an art of not only just displaying products on the website but also using visually appealing aesthetics to convert your prospects into buyers. Add social trends, buying trends, and stock availability under products as well in order to help the buyers make a purchase decision accordingly.