Search Engine Optimization For Beginners: Definition And Types of SEO

Search Engine Optimization For Beginners: Definition And Types of SEO

In order to run a successful business, it is important to grab the idea of Search Engine Optimization (SEO). We all know what the term SEO stands for but many people do not have the idea of what and how to optimize.

What is Search Engine Optimization?

Just like Science, Search Engine Optimization or SEO is an art. It is a process of improving the ranking of websites in Google and other search engines. Search engine optimization helps marketers and businesses optimize their content to display it in the top rankings of search engines. It furthermore helps businesses to attract taregted traffic towards their website. Following the SEO process is important if you want Google to include your blog post or article in the top search results.

There are some very common terms which we all know about SEO. This includes keywords, quality traffic, website rankings and optimization. If the process of SEO is performed effectively, it helps to increase the visibility of your website or a webpage in unpaid results of search engines. What the businesses and marketers actually need to know is how to leverage the power of SEO.

Since we’re done with the basic definition and concept of SEO, it is important to now introduce you to the different types of SEO which can be utilized in order to help the businesses in operating effectively. Here’s the list!

On-Page SEO

One of the most common strategies used by businesses is the strategy of On-Page SEO. The term on-page SEO is self-explanatory which means that the changes businesses make on their own website in order to enhance its performance positively. On-page SEO is all about producing high-quality content for attracting targeted traffic, adding HTML and meta tags so that headings are prominently highlighted and Google understands the content on your website respectively.

The way we optimize websites causes a significant impact on its rankings in the search engine. Let’s talk about one of the most common forms of on-page SEO; Keyword Research. Keywords are one of the most critical elements of SEO without which SEO is incomplete. Businesses and marketers need to perform extensive keyword research before optimizing their website. Having relevant keywords will improve the monthly search volume while lowering the competition.

Off-Page SEO

There are many external factors which impact the performance of your website. Optimizing these factors is known as Off-Page SEO. Off-Page SEO is a type of SEO that is not performed on your website. In order to improve the rankings of your website in the search engine, off-page SEO plays a major role. When performing off-page SEO, marketers mainly focus on improving the external rankings of the website. Some of the common types of off-page SEO includes internal linking, blogging, and external linking.

Blogging is a crucial aspect of SEO. Blogging helps your website to increase site visitors and search engines to rank it better. For your blogs to rank higher in the search engines it is essential to author high-quality content and add in ideal keywords. For example, if you are writing a blog about types of SEO, it is important to inform users about different kinds of SEO and how they can be incorporated. As long as you are writing high-quality, informative and well-researched content, the readers will come back on your website.

On the other hand, internal linking is also important. Internal linking allows you to link other subpages which informs search engines about the pages that are important. Back-linking is a hyperlink that links from one site to another. A website with various back-links will rank better in search engines. It is essentially a recommendation made by another website that the content on your website is of high quality.

White-Hat SEO

White-Hat SEO is a type of SEO that follows all the rules and guidelines of Google search engine. If your website is abiding by the guidelines of Google search engine, there is no fear of getting banned in case of changes in algorithms. If this type of SEO is performed in the right manner, white-hat SEO will give you high rewards. As long as you are following the rules, your website will be rewarded with high rankings in the search engine. On the contrary, if your website does not perform white-hat SEO, there are chances of your website getting banned from search engines including Google. In short, white-hat SEO is all about staying within the prescribed guidelines of search engines while achieving high rankings and maintaining the website’s integrity.

Black-Hat SEO

The opposite of White-Hat SEO is Black-Hat SEO. Black-hat SEO is a type of SEO that performs against the guidelines of search engines including Google. It breaks all the rules of SEO and goes against the guidelines to improve the website’s search engine rankings. Since black-hat SEO is against the guidelines of search engines, it may cause the website to get banned on the search engines. There are certain black-hat SEO techniques that if used will ban your website from search engines. For example, content automation, keyword stuffing, link schemes, article spinning and cloaking.

This type of SEO can provide your website with short term success in search engines but later on, it will get banned. The penalties imposed by Google can have adverse impacts on your website’s rankings and traffic. Hence, avoid black-hat SEO at all costs.

Negative SEO

Negative SEO is almost similar to the black-hat SEO whereby businesses unethically attempt to sabotage the rankings of their competitors. The intention is to make your competitor’s ranking suffer in order to benefit from it. Some of the forms that negative SEO may take is hacking websites, using low-quality links and giving negative feedback. Creating fake social profiles is also a type of negative SEO as it causes damage to the reputation of the business online. Hence, the prevention of negative SEO is very important.

Technical SEO

Technical SEO is also a common type of SEO which allows search engines like Google to crawl and index your website. The main purpose of technical SEO is to enhance the infrastructure of a website and it has nothing to do with the website’s content and promotion. The main goals of performing technical SEO is to crawl, index, content duplication and others. While performing technical SEO, make sure that your site is mobile-friendly, you are using SSL, and the site is speedy. SSL stands for Secure Sockets Layer which is used to create an encrypted link between the browser and website. If your website has technical characteristics, Google will definitely prefer it in its search results.

Conclusively, search engine optimization is an art which and helps your websites to improve its rankings in the search engines. However, learning about different types of search engine optimization is important to save your website from being blocked by search engines. Each type described above will help you to choose the type of SEO you want for your website to generate organic traffic and improved its visibility in the search engine result pages.

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