Off-Page SEO: An Entry Level GuideBilal Rabbani
Looking to optimize your website? Looking to improve your rankings?
Then this article is definitely for you!
Search engine optimization (SEO) is an integral part of marketing. Search engine optimization is a detailed process which comprises different types of SEO practices, tools and strategies. Earlier we discussed on-page SEO in detail and this article now focuses on off-page SEO. The two major types of SEO conducted by the marketers is on-page and off-page SEO. It is essential for the marketers to acquire an in-depth knowledge about these two SEO practices.
What is Off-Page SEO?
Off-page SEO is the process or activities which do not take place on the website. The purpose of off-page SEO is to enhance the rankings of the website. Just opposite to on-page SEO which requires keyword research, HTML tags, URLs and title tags, off-page SEO is different. It is concerned with social media, link building, and local SEO. When a business improves their offsite ranking factors, it also helps them to improve their rankings in the search engine. Not only does it improve the search engine rankings for the article, it also enhances the perception of users with respect to the site’s popularity, its authenticity and trustworthiness. Moreover, performing vigilant off-page SEO allows other websites to vouch for your website’s content quality which subsequently promotes your website.
There are many queries which question about the importance of off-page SEO. They want to know whether it matters or not. As discussed earlier, if the marketers are performing off-page SEO in the right way, it will help to build website’s popularity, trustworthiness, relevance and authority. These factors play a major role in improving the website’s rankings on search engines and their visibility.
When paying attention to on-page SEO we do every possible thing to make the website user-friendly, organized, and attractive. The quality of content is great and the page speed is very fast, loading the page in seconds. Off-page SEO on the contrary, helps your business to bring visitors and customers. Hence, in my opinion both of them; on-page SEO and off-page SEO are important parts of SEO strategy.
Writing a high-quality and organised content will help your website rank in the search engine, but adding a number of quality and relevant links will help your website to increase its rankings in the search engines. One of the most important and critical parts of off-page SEO is to build backlinks. A website with high-value backlinks will have a better position and rankings in the search engines as compared to a website which does not have enough backlinks. Backlinks indicates the search engines’ quality of website content’s quality. The three major types of links used in Backlinking are as follows;
- Natural Links
- Manually in-built links
- Self-created links
Natural links are the links which are given editorially without any action by the owner of the page. For example, a travel blogger is adding a link in his or her blog that points out their favorite places around the world. On the other hand, manually in-built links are the ones which are created with the help of cautious link building activities. For example, when you ask an influencer or blogger to promote the content on your website. Self-created links is the process of adding backlinks in the online directory, blog, or signature. Some practices of self-created links are associated with black-hat SEO which is not preferred by search engines.
Hence, Backlinking is an integral part of off-page SEO which should not be ignored if aiming at improved rankings in the search engines.
Social media can also help you to achieve your desired results to some extent. This part is not essential to the rankings of your website in the search engine, but it gives you a chance to connect with your potential customers and interact with them. However, the focus should be primarily on how to engage your social media audience with the help of interesting conversations, content, polls and promotions.
Local SEO is also a part of off-page SEO. Local SEO is only important if your business is located locally. The process of local SEO is about optimizing the online presence of the businesses in order to attract more from the relevant local searches. One of the most important factors that can help businesses earn customers is through word-of-mouth. Moreover, local SEO allows businesses to promote their products and services at the right time when the customers are looking for them online.
Conclusively, off-page SEO simply tells search engines like Google what others think about your website. For instance, if your website has a significant amount of backlinks, the search engine will automatically assume that you have content with great quality. If there are no links used, it is not possible for Google to value web pages regardless of the fact how useful or detailed the content on the web page is.
Checklist for Off-Page SEO
ü Social Media
ü Local SEO